Online Business Essentials


SiteGround is THE go to service for webhosting and getting your domains.  It's affordable, fast and ultra SECURE.

G Suite

G-Suite is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google. Gmail, Docs, Drive, Calendar, Meet and more for coaches.


Zoom Rooms is the original software-based conference room solution used around the world in coaching calls, online trainings, course development, and more.


Stape is the best and cheapest solution to tracking Facebook Ad conversions server side.  If you don't know what that means, just know that you'll ads will be tracked better, which will make your ad costs cheaper in the end.


Upgrade to Canva Pro or Teams, you won't regret it.  Canva allows me to quickly create the graphics I need all I one place without having to hunt for stock photos.

Acuity Scheduling

Acuity is an online appointment scheduling software. Your coaching clients can schedule appointments, pay, and complete intake forms. Free signup!

Marketing Essentials

OptimizePress 3

OP3 does it all for only $250/year

Easy to use Page Builder, Sales Funnels, Shopping Cart with Order Bumps and 1-Click Upsells, Memberships/Course hub, Urgency/Proof Popups.


ConverKit allows you to get the email marketing tools and automation you need to grow your coaching business. Used by over 25,000+ business owners, perfect for beginner coaches.


ManyChat Alternative and a great one I might add!  The guys who started this company are awesome and quick at implementing customer requests.



Video hosting for your marketing materials.  There's nothing wrong with using YouTube for some things, but I highly advise that you use Vimeo for your sales page - it's just more professional.


OneStream.Live does a lot.  It allows you to stream pre-recorded videos to your social platforms as if they were live.  No one will know the difference.  You can also connect Zoom to it to stream your Zoom calls live on multiple platforms.  It also has a Studio that allows you to have logos, water marks, all kinds of backgrounds and even invite 11 people to have podcast or group coaching calls.  It's awesome.


This is the software I use to do screen recordings as well as film and do all the basic edits for all of my videos.  Very easy to use for both MAC and PC.


This is an awesome app to edit your videos on iPhone.  It's like $5/month.  I'm not sure if it's available on Android.



I tried Asana, Trello, Notion and ClickUp... and while those are all great, ToDoist is the most aligned with my Simple is better philosophy.  It's just easy to use.


ChatGPT can save you so much time IF you learn how to use it properly (and you get the paid subscription).  I do NOT use it write things for me, but to give me ideas, create summaries of videos, etc. 


The best Social Media scheduling tool that I'm aware of it.  It does it all, it's easy to use and it's affordable.



Easiest to use way to make sure you're tracking your income and expenses, track your profit and get ready for tax time. I use Quick Books Self Employed.


Is the budgeting and finance tracking app we use for our personal finances.  It's by Dave Ramsey.   If you don't mind entering everything in manually, it's 100% free.

Novo (Biz Bank)

Awesome online bank for business.  Easy to apply and get an account.  You create "buckets" to put money in (for things like taxes, savings, operating expenses, etc.).


Payment processor.  I no longer use PayPal and ONLY use stripe.  Easy to setup using OptimizePress 3.


This is the app we use to invest a tiny bit of money every time we buy something. It rounds up your purchases and invests your "change".  You can set it up based on how much risk you want to take.  If you get the MightOaks debit card, there is also a 5% APY Emergency Fund  account.

Stalk me like your life depends on it...

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